Privacy Policy

Last updated: 13 October 2026

At Waves Packaging Limited, we respect your privacy. This notice explains how we process personal information when you browse wavespackaging.co.uk, register for a trade account, request quotations, place orders or contact us.

1. Who we are

Waves Packaging Limited is the organisation responsible for personal information processed through our website for our own business purposes.

Address: Gobind House, 12b Navigation Street, Leicester, Leicestershire, LE1 3UR, United Kingdom.
Email: sales@wavespackaging.co.uk.

2. Information we collect

Depending on how you use our services, we may collect:

• Contact and business details: your name, company name, business address, email address, telephone number and information submitted in enquiries.
• Account information: trade account registration details, account identifiers, login credentials and business verification information you provide.
• Orders and transactions: products ordered, delivery and billing addresses, invoices, payment status, returns and customer service correspondence.
• Technical information: IP address, browser information, device data, security logs and necessary session/cookie information.

We may receive relevant business contact, account or order information from your employer or authorised colleagues where they interact with us on your behalf.

3. How we use your information

• Respond to enquiries and provide quotations and customer support.
• Register and manage trade accounts and authenticate users.
• Process orders, invoices, deliveries, payments and returns.
• Maintain accurate accounting, tax and business records.
• Protect our website and users, detect misuse and troubleshoot technical issues.
• Send business communications or marketing where permitted by applicable law; you can opt out of marketing at any time.

4. Our legal bases

Under UK data protection law, we rely on the appropriate legal basis for each activity: contract (or steps before entering a contract) to handle orders and account requests; legal obligation for tax, accounting and statutory requirements; legitimate interests for secure operation, customer service, fraud prevention and appropriate business communications, balanced against your rights; and consent where required, such as for optional cookies or certain marketing. You may withdraw consent at any time without affecting earlier lawful processing.

5. Who we share information with

We may share necessary information with trusted providers that help us operate our business, including website hosting and IT support, customer relationship and order-management platforms (including Zoho where used), payment service providers, delivery and logistics partners, accountants and professional advisers. We may also disclose information when required by law. We do not sell personal information.

Some service providers may process information outside the UK. Where UK data protection law requires it, we use an appropriate transfer mechanism or safeguard. You may contact us for further information about relevant safeguards.

6. Cookies and similar technologies

Our website may use essential cookies or similar storage for login sessions, shopping baskets, security and site functionality. We may also use optional analytics or marketing technologies if enabled. Where consent is required for non-essential technologies, we will request it before setting them. You can manage cookies through your browser and any cookie controls provided on the website. Blocking essential cookies may affect login or checkout features.

7. How long we keep data

We retain personal information only for as long as needed for the purposes described above, including ongoing business relationships, resolving disputes and applicable legal or accounting obligations. Transaction and financial records may need to be kept for statutory retention periods. Enquiries, account records and technical logs are reviewed against business need and applicable requirements.

8. How we protect information

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, alteration or disclosure. No internet-based system can be guaranteed completely secure.

9. Your data protection rights

Depending on the circumstances, you may have the right to request access to your information, correction of inaccurate information, erasure, restriction of processing, data portability or to object to certain processing. You also have the right to withdraw consent where processing relies on consent.

You have the right to object to processing based on legitimate interests, and to object at any time to direct marketing.

To exercise your rights, email sales@wavespackaging.co.uk. We may need to verify your identity before responding. You can also raise a concern with the UK Information Commissioner's Office at ico.org.uk.

10. Third-party websites

Our website may link to other websites. Their privacy practices are governed by their own notices, and we encourage you to read them.

11. Changes to this policy

We may update this notice to reflect changes in our services, technology or legal obligations. The updated version will be published here with a revised date.

12. Contact us